Broadcast Audience Research Council (BARC) Contact Number is 02249226600, its email id is queryonline@barcindia.co.in, and the head office address is Broadcast Audience Research Council Rose Cottage, Next To Citi Tower, 61 Or S.S Rao Road, Parel(E), Mumbai – 400012, India. Read more about the company overview, social profiles & website link details.
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Broadcast Audience Research Council (BARC) Contact Details
Phone Number: 02249226600 and 9619226600
Email Id: queryonline@barcindia.co.in
Office Address: Broadcast Audience Research Council Rose Cottage, Next To Citi Tower, 61 Or S.S Rao Road, Parel(E), Mumbai – 400012, India
Website: barcindia.co.in
Telephone Number: Not Available
Fax Number: 02249226601
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About Broadcast Audience Research Council (BARC)
The Broadcast Audience Research Council (BARC) is an industry body in India that is responsible for measuring television viewership and providing accurate and reliable television ratings. It was set up in 2010 as a joint venture between three major industry bodies: the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA), and the Advertising Agencies Association of India (AAAI).
The primary objective of BARC is to provide credible data and insights about television viewership patterns, audience demographics, and the popularity of various TV channels and programs. This information is crucial for broadcasters, advertisers, and media agencies to make informed decisions regarding content creation, advertising strategies, and media planning.
BARC uses a robust measurement system called “BARC India Ratings” to gather television viewership data. The system employs a combination of advanced technology and statistical methodologies to capture viewership information from a representative panel of households across the country. The panel consists of a large sample size of approximately 44,000 households that are carefully selected to ensure the diversity and representativeness of the Indian population.
To collect viewership data, the BARC India rating system uses a combination of people meters, which are electronic devices installed in sample households, and BAR-O-Meters, which are portable devices carried by individuals to track their viewing habits. These devices capture data on what channels are being watched, the duration of viewing, and the demographic profile of the viewers.
The collected data is then processed and analyzed using sophisticated algorithms to generate viewership ratings. These ratings provide insights into the popularity and reach of television channels, specific programs, and advertisements. BARC releases weekly viewership reports that are widely used by broadcasters, advertisers, and other stakeholders in the media industry.
BARC has significantly influenced the Indian television industry by providing standardized and transparent viewership data. It has helped advertisers in making informed decisions regarding their media spending and has facilitated fair competition among broadcasters. BARC’s ratings have also played a crucial role in shaping content strategies, influencing program formats, and guiding the creation of popular TV shows.
However, it is worth noting that BARC’s ratings have occasionally faced criticism and controversies due to the complexity of television measurement, the potential for manipulation, and limitations in the representation of certain demographic segments. BARC has made continuous efforts to enhance its measurement methodologies and address these challenges to provide more accurate and reliable viewership data.
Overall, the Broadcast Audience Research Council (BARC) plays a vital role in the Indian television industry by providing comprehensive and standardized television viewership measurement, helping stakeholders make informed decisions, and contributing to the growth and development of the industry.
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